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HighLevel Pricing Guide: Which Plan is Right for Your Agency?

Alex Rivers
Expert Contributor • 2025-12-15
HighLevel Pricing Guide: Which Plan is Right for Your Agency?

HighLevel Pricing: A Transparent Breakdown

Choosing the right plan is the first major decision you'll make. Here's a quick guide.

1. Starter Plan ($97/mo)

  • Best For: Solo-preneurs or agencies with their first 1-3 clients.
  • Limitation: You only get 3 sub-accounts.
  • Verdict: Great for learning the platform, but you'll outgrow it fast.
  • 2. Unlimited Plan ($297/mo)

  • Best For: Established agencies.
  • Key Feature: UNLIMITED sub-accounts.
  • Verdict: This is the "Sweet Spot." You can have 100 clients and still only pay $297.
  • 3. SaaS Pro Plan ($497/mo)

  • Best For: Those building a software company.
  • Key Feature: The SaaS Configurator and Re-billing (charging clients for SMS/Email at a markup).
  • Verdict: If you want automated, hands-off growth, this is the plan.
  • Hidden Costs?

    HighLevel uses LC Email and LC Phone. You pay a few cents per SMS/Email based on usage. The "Pro" plan allows you to markup these costs to your clients, effectively making the software free for you.

    Ready to choose?

    Pricing Page

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    Zoltan Juhasz

    Zoltan Juhasz

    Digital Marketing Analyst | Founder of NetPartners.Marketing

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    He drives growth for agencies and service businesses using HighLevel automation, AI-driven CRM, SEO, and affiliate-led revenue systems.

    Website crafted by Zoltan's team. For expert GoHighLevel implementations, CRM automation, or digital marketing consultations, visit our main site to connect with our team.